PROFILE
Marketing professional with over a decade of experience in media and brand marketing focused on action sports and outdoor lifestyle apparel. Successfully develops creative vision and implements strategies to grow and maintain brands and increase audiences.
EXPERIENCE
THE NORTH FACE, GLOBAL BRAND MANAGER, COLLABORATIONS—JUNE 2023-MAY 2025
BRAND MARKETING MANAGER, LIFESTYLE—NOVEMBER 2021–JUNE 2023
SENIOR BRAND MARKETING COORDINATOR—OCTOBER 2018–NOVEMBER 2021
BRAND MARKETING COORDINATOR—AUGUST 2017–OCTOBER 2018
Execute internationally renowned brand marketing campaigns at The North Face, focusing on lifestyle and values-based marketing. Write creative and strategic briefs for seasonal brand stories. Lead global marketing efforts for collaborations with external brands. Manage seasonal brand campaigns across regional and channel marketing teams. Collect and present performance metrics of seasonal brand stories.
THE NORTH FACE, BLOG MANAGER—AUGUST 2016–FEBRUARY 2017
Oversee all aspects of The North Face Journal. Source and write stories around key campaigns and themes related to the brand. Foster authentic connections with consumers around the world. Responsible for channel management on Tumblr and Medium, as well as engagement reporting and analysis. Maintain editorial calendar around key campaigns, themes, and products. Manage and support freelance contributors. Continually optimize content for engagement.
HUCKBERRY, EDITOR—JUNE 2015–JUNE 2016
Research, write, and edit feature stories and marketing copy for a leading online outdoor-lifestyle retailer. Manage daily workflow of writing assignments for a small team. Co-produce industry-leading biweekly email marketing campaigns. Provide art direction for feature stories, digital storefronts, and marketing campaigns, and oversee redesign of Huckberry Journal. Track and interpret engagement analytics to guide editorial and commercial direction. Storyboard and provide on-set supervision to produce video storytelling. Assist with hiring and training of new editorial staff.
SKATE[SLATE], EDITOR-IN-CHIEF—FEBRUARY 2012–MAY 2015
WEB DIRECTOR—NOVEMBER 2011–FEBRUARY 2012
VIDEO CONTENT EDITOR—NOVEMBER 2010–NOVEMBER 2011
Oversee production of a successful bi-monthly downhill skateboarding magazine with a print circulation of several thousand copies per issue. Manage an international team of ten staff and many contributors. Develop article ideas, edit stories, and write features, gear reviews, and all supplementary copy. Maintain relationships with advertisers, media partners, and print/merchandise vendors. Create daily content for rapidly growing web and social media properties. Responsible for two complete website redesigns. Grew social media presence to 500,000+ followers. Built and oversaw the launch of a Japanese-language sister site, and a dedicated video site, Skate[Slate] TV.
EDUCATION
UNIVERSITY OF WATERLOO, BA HONORS
FINE ARTS, FILM STUDIES
WATERLOO, ONTARIO—2005–2010