Profile
Marketing professional with over seven years of experience in print and digital media, focused on action sports and outdoor lifestyle apparel. Successfully develops and implements creative vision to grow and maintain brands, and to increase audiences. Excellent interpersonal and technical skills.
Experience
The North Face, Brand Marketing Coordinator, Lifestyle—Aug. 2017–current
Alameda, California
Support the execution of brand marketing campaigns across urban and mountain lifestyle territories at The North Face. Write creative and strategic briefs for seasonal, quickstrike brand stories. Assist in creation and execution of larger strategic briefs. Coordinate seasonal brand campaigns across multiple teams in the marketing department (digital, in-store, social, PR). Prepare presentations on competitive research and longterm strategy. Assist in selection, gathering, and tracking of product samples for photoshoot production. Support external partners through day-to-day communication. Run bi-weekly taskforce meeting to ensure proper execution of seasonal stories. Prepare competitive research slide decks to inform consumer research and strategic brief creation. Collect and present performance metrics of seasonal brand stories.
The North Face, Blog Manager—Aug. 2016–Feb. 2017
Alameda, California
Oversee all aspects of The North Face Journal. Source and write stories around key campaigns and themes related to the brand. Foster authentic connections with consumers around the world. Responsible for channel management on Tumblr and Medium, as well as reporting and analysis. Maintain editorial calendar around key campaigns, themes, and products. Manage and support freelance contributor writers. Work with teams across the company to develop blog articles around key initiatives. Write copy for brand blog articles. Continually optimize content for engagement.
Huckberry, Editor—June 2015–June 2016
San Francisco, California
Research, write, and edit feature stories and marketing copy for an online outdoor-lifestyle retailer. Manage daily workflow of writing assignments for a small team. Co-produce industry-leading biweekly email marketing campaigns. Provide art direction for feature stories, digital storefronts, and marketing campaigns, and oversee redesign of Huckberry Journal. Track and interpret engagement analytics to guide editorial and commercial direction. Storyboard and provide on-set supervision to produce video storytelling. Assist with hiring and training of new editorial staff.
Skate[Slate], Editor-in-Chief—Feb. 2012–May 2015
Web Director—Nov. 2011–Feb. 2012
Video Content Editor—Nov. 2010–Nov. 2011
Oakland, California
Oversee production of a successful bi-monthly downhill skateboarding magazine with a print circulation of several thousand copies per issue. Manage an international team of ten staff and many contributors. Work hand in hand with the Art Director to guide the magazine’s visual tone. Develop article ideas, edit stories, and write features, as well as short copy. Maintain relationships with advertisers, media partners, and print/merchandise vendors. Create daily content for rapidly growing web and social media properties. Responsible for two complete website redesigns. Design digital supplements to the print magazine. Grew social media presence to 500,000+ followers. Built and oversaw the launch of a Japanese-language sister site, and a dedicated video site, Skate[Slate] TV.
Education
BA Honors, University of Waterloo
Fine Arts, Film Studies
Waterloo, Ontario—2005-2010
Skills and Applications
Writing, editing, proofreading, social media, marketing. Strong French language skills. Proficient with Mac and PC software, Adobe Creative Suite, Microsoft Office, and a variety of Content Management Systems such as WordPress and Joomla.
