Editor and writer with over six years of experience in print and digital media. Successfully develops and implements creative vision to grow and maintain a loyal readership. Excellent interpersonal and technical skills.
San Francisco, California
Editor — JUNE 2015–Present
Research, write, and edit compelling feature stories and marketing copy for an online outdoor-lifestyle retailer. Manage daily workflow of writing assignments for a small team. Edit and build stories for the Huckberry Journal. Co-produce industry-leading biweekly email marketing campaigns. Work with staff across the organization to ensure copy needs are met. Collaborate with writers and editors to outline a diverse and engaging editorial calendar. Provide art direction for feature stories, digital storefronts, and marketing campaigns. Track and interpret engagement analytics to guide editorial and commercial direction. Observe trends in the outdoor media landscape to inform editorial content. Storyboard and provide on-set supervision to produce compelling video storytelling. Assist with hiring and training of new editorial staff. Managed redesign of the Huckberry Journal.
Editor-in-chief — Feb. 2012–May 2015
Web Director — Nov. 2011–Feb. 2012
Video Content Editor — Nov. 2010–Nov. 2011
Oversaw production of a successful bi-monthly magazine with a print circulation of several thousand copies per issue. Managed an international team of ten staff and many contributors. Worked hand in hand with the Art Director to guide the magazine’s visual tone. Developed article ideas, edited stories, and wrote features, as well as short copy. Maintained relationships with advertisers, media partners, and print/merchandise vendors. Created daily content for rapidly growing web and social media properties. Responsible for two complete website redesigns. Designed digital supplements to the print magazine. Grew social media presence to 500,000+ followers. Built and oversaw the launch of a Japanese-language sister site, and a dedicated video site, Skate[Slate] TV.
Waterloo, Ontario — 2010–2011
Creatively developed quality media content for a variety of customers including non-profits and small local businesses. Administrated day-to-day operations of a small business.
BA Honours Fine Arts, University of Waterloo
Waterloo, Ontario — 2005-2010
Skills and applications
Writing, editing, proofreading, social media, marketing. Strong French language skills. Proficient with Mac and PC software, Adobe Creative Suite, Microsoft Office, and a variety of Content Management Systems such as WordPress and Joomla.